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Advance Waterborne Interior Alkyd

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$17.99
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Product Description
Benjamin Moore Advance is an interior alkyd (oil) that cleans up with soap and water. Advance is ideal for going over alkyd or an easy to use oil based product.  Benjamin Moore Advance is a premium-quality waterborne alkyd enamel that delivers the desired flow and leveling characteristics of a conventional alkyd paint. It provides a tough satin finish that stands up to repeated washing. It is easy to apply, resists spattering, has excellent open time, and cleans up with soap and water.
 
Features
  • Excellent durability
  • Excellent flow and leveling properties
  • Spatter resistant
  • Easy application
  • Easy cleanup
  • Block resistant
 
Colors Available: White, Gennex® Tint Bases
 
Gloss: Satin, High Gloss
 
Cleanup: Water
 
Resin Type: Alkyd
 
 

Ideal for interior trim, doors, walls, and ceilings. For new or previously painted wallboard, plaster, masonry, primed or previously painted wood, and metal.

 
Additional Information:

Do not apply when air and surface temperatures are below 50° F (10° C).

Advance Waterborne Satin Technical Data Sheet

Advance Waterborne Gloss Technical Data Sheet

 

Benjamin Moore Advances in Technology with Creation of ADVANCE Waterborne Interior Alkyd

(MONTVALE, NJ - JUNE, 2010) - The newest coating from Benjamin Moore is called Advance®, and with good reason: This is an alkyd-based interior paint powered by the brand's Gennex waterborne colorant system that moves the needle well past what others in the category offer on the innovation dial.

“Advance is truly an alkyd, not a hybrid,” said Carl Minchew, director of product development for Benjamin Moore, who explained that the new product delivers all of the performance virtues demanded of an oil-based paint, yet has other characteristics common to latex. “It’s practically an oxymoron that defies belief and is definitely history-making.  Advance cleans up with soap and water and is as green as they come, with a low-VOC content of less than 50 grams per liter, well below the 250 to 500 count for most other alkyds, and with significantly reduced odor.”

 Advance reflects Benjamin Moore’s advance on the technology in so many ways. A mineral versus petroleum formulation of the alkyd is one of the key differentiators between Advance and the acrylic-based hybrids. It is the mineral-based formulation that enables the water dispersion of the Benjamin Moore tints. And, of course, one of the tremendous advantages of the Benjamin Moore Gennex tints is that they are totally VOC-free, so Advance is authentically low-VOC even after the colorant is added, and regardless the color choice, which numbers more than 3,300. Custom color matching also is available.

  
Though alkyd paint typically is preferred for trims, doors, furniture wainscoting, chair rails, base moldings and cabinetry, Advance will likely win favor as a wall paint, as well, with a flat sheen and primer soon to be added to a range that initially includes satin and high gloss. The application is easy, with excellent flow and leveling traits. Advance will stay whiter longer than conventional alkyds, and it dries to a hard, durable surface promising years of beauty. 

 “Advance is a painting contractor’s dream come true when it comes to alkyds,” said Minchew. “It’s also epitomizes Benjamin Moore’s unceasing dedication to develop paints and coatings that are responsive to the market’s evolving needs while preserving the well-being of our environment.” 


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CUSTOMER REVIEWS
Average Rating: (From 4 Reviews): Positive Rating Positive Rating Positive Rating Positive Rating Positive Rating
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Positive Rating Positive Rating Positive Rating Positive Rating Positive Rating Outstanding Product
From of Village Mills, Texas on .

Outstanding Paint A+++

Positive Rating Positive Rating Positive Rating Positive Rating Positive Rating Great Product
From of Beaumont, Texas on .

Great Product. Works as described. Great coverage. This is a must buy if working with wood cabinets.

Positive Rating Positive Rating Positive Rating Positive Rating Positive Rating Wonderful paint!
From of Grand Island, Nebraska on .

Benjamin Moore Advance paint is my new favorite! I painted my kitchen cabinets white this summer, and I used Advance in White Dove. They are beautiful and my kitchen is much brighter now. The Advance paint cures in about 30 days to a very durable finish...great for the kitchen!

Positive Rating Positive Rating Positive Rating Positive Rating Negative Rating Advance Ben Moore review
From of North Shore, Massachusetts on .

I've used Advance on the trim of my past 3 jobs. My paint store recommended it as I was having problems with the Regal Semi-Gloss sagging and roping. (Paint store said many contractors had this complaint lately and thought BM had changed the formula for Regal Semi-Gloss). I like the advance. Almost gives the look of true oil (hard/durable), allows for more open time so you can brush back into it. It does sag somewhat so you need to go back over your work to chase some drips if brushing (haven't sprayed it yet). Coverage in one coat is excellent and it easily allows for touchups. We even sanded out some drips after the fact and touched up and you can't tell. I've only used White and Antique White so I'm not sure how other colors would do. I'm buying it at $39. I'll stick with it for now but I will be curious to see how the white holds up to yellowing. That's my biggest concern. I like it better than Latex Impervo as well.

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